PERSONALISED WORKWEAR

Personalised workwear has become the common standard for teams within a variety of sports, Workplace as well as for leisure. This is because that they need to create a distinguishable identity that represents their team logo and to create a personalised identity amongst the team players. Today we will be exploring some of the deeper reasons as to why personalization can be important for your team and its players.

1. Role & Responsibility

An idea that is common is the personalization of different numbers on the back of the team shirts. This would entail having a specific number printed onto the back of the jersey and the player surname printed above it. The numbers can be important because shirt numbers have become associated with an identification of the players role and responsibility within the team such as in Football, which would use a “1-11” system, with the “1” indicating the goalkeeper, whilst the attackers would commonly use “7,9 or 11”. These numbers are important to have printed because they have become symbolically associated with talented players and their roles and it can act as a motivator for someone playing in that position with that number to perform well to help the team win.

2. Sense of Unity

Another benefit that should be considered when personalizing your sportswear is if the shirt design, team logo and shirt number are consistent enough to accommodate all current and future players. This can mean if that any irregularities to a player’s routine that it can have a negative, if small psychological development which can impact their gameplay. If the opposition turns up for a match without matching kits, it can create a hypothetical mental advantage because it can imply that the opponents are not unified as a team.

3. Improved Team Empowerment

One more specific benefit is that personalised sportswear means that team members play and train in the same uniform. What this means is that each player looks equally as professional as each other and nobody feels like they’re a spare part or less important. Personalised kits also mean that each player gets to represent the club badge and in turn the club itself, which can generate a sense of pride and confidence which can be channelled in to their performances in game.

4. Advertisement

One benefit that applies more towards the club itself and its staff is the opportunity to advertise yourself and any associated companies. It is common practice for teams to procure sponsors which are then printed on to the front of the kit so that they can be advertised for cheap to a sizeable audience during a game, which in turn can be done to help improve overall sales for both club and company.